SAGE AGAINST THE MACHINE
Honest, unfiltered conversations with the entrepreneurs and leaders of Windsor-Essex — hosted by Joe Heraldo. Real stories, raw insights, no noise.
07 - Drop the Armor: Curiosity, Humility, and the Courage to Go 10x Deeper
Joe welcomes a longtime friend Matthew Curtis (now leading digital experiences at Ford) for a candid, grounded conversation about burnout, bravery, and becoming.They unpack the shift from achievement-at-all-costs to auth…
06 - Ignition & Momentum: Turning Vision into Velocity
This week, Joe sits down with Christine Reyes to unpack one of the most misunderstood roles in business. If the visionary paints the mural, the integrator builds the scaffolding and gets it finished; on time, on purpose.…
05 - Vision in a Bag: How Cedar Valley went national by saying "No."
Ameen Fadel started Cedar Valley with $3,000 and a bottle of his mom’s legendary fattoush dressing. What began as a side hustle in high school has since evolved into a fast-growing national brand; and not by accident.In …
04 - Fuel for the Climb: How Energy, Empathy, and Pilates Power a Business
In this powerful episode of Sage Against the Machine, Joe sits down with Dale, co-owner of two Club Pilates studios in Windsor Ontario, for a deep dive into the mental and emotional terrain of entrepreneurship.They explo…
03 - Legacy on the Side of the Road: From Fruit Stands to Leadership Wisdom
In this grounded episode of Sage Against the Machine, Joe reconnects with longtime friend and AlphaKOR president Frank Abbruzzese. What begins as a chat about Frank’s new book, Building Legacies, turns into a reflective …
02 - Plan "C" Is the Master Plan
In this heartfelt conversation with Amanda Gellman (a lifelong community builder, nonprofit leader, and passionate advocate for the arts), Joe explores what it really means to serve. They dig into Amanda’s journey from N…
01 - Profit Isn’t a Luxury... It’s a System
Most people think of accountants as necessary evils; cold calculators of taxes owed and deductions missed. But in this episode of Sage Against the Machine, Joe sits down with financial coach and accountant Moe Mustapha t…
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